EV / Forward Revenue Yext Rule of 40% The rule of 40 is not something that should be followed to the letter, however, if you are the owner of a private SaaS business and exceed the rule of 40 with healthy margins, it may be worth considering what other growth opportunities are available to your business and investing further into those channels since it is likely that investors will value your business highly if these metrics are met. FE International served as the exclusive M&A advisor in the cross border transaction of Answer The Public to NP Digital. CASE Answer The Public launched back in 2014 and produced highly relevant and demanded content to drive traffic, monitor trends, and discover underserved niches. Through this capability, it quickly became many marketers dream companion in keyword analytics and STUDY: has seen action in many Heads of Marketing presentations in boardrooms across the world. FE expected a significant amount of interest given how well known the business was and it did not disappoint. Within two weeks of marketing the business, we received a full ask offer with an all-cash structure that was too good for the sellers to turn down. FE INTERNATIONAL PAGE 12